[Blog](/blog) Show links Resources [Blog](/blog) [Breaches](/breaches) [eBooks, reports, & more](/resources) [Events](/events) [News](/news) [DevOps](/category/devops) Show links Categories [Attack Surface Management](/category/attack-surface-management) [Company News](/category/company-news) [Compliance and Regulations](/category/compliance-and-regulations) [Cybersecurity](/category/cybersecurity) [Data Breaches](/category/data-breaches) [DevOps](/category/devops) [Human Cyber Risk](/category/human-cyber-risk) [Risks and Vulnerabilities](/category/risks-and-vulnerabilities) [Third-Party Risk Management](/category/third-party-risk-management) [Vendor Risk Management](/category/vendor-risk-management) [The Cost of Downtime At The World's Biggest Online Retailer](/blog/the-cost-of-downtime-at-the-worlds-biggest-online-retailer) Publish date January 8, 2025 {x} minute read # The Cost of Downtime At The World's Biggest Online Retailer [Get a demo](/contact-sales) [Free trial](/demo) [Download the PDF guide](/resources/complete-guide-to-data-breaches) [Free trial](/demo) Written by [Abi Tyas Tunggal](/team/abi-tyas-tunggal) Writer and Senior Product Manager at UpGuard. Abi's work has influenced leaders across cybersecurity, technology, and financial services. Reviewed by [Kaushik Sen](/team/kaushik-sen) Chief Marketing Officer Kaushik has a background in software engineering, enterprise solution architecture, and data analytics. He brings a unique, data-driven perspective to cybersecurity education. Table of contents eBook A Complete Guide to Data Breaches Free resource ### A Complete Guide to Data Breaches Learn how to avoid a costly data breach with a comprehensive prevention strategy. [Download now](/resources/complete-guide-to-data-breaches) Amazon.com suffered a glitch today leaving its website inaccessible for approximately 13 minutes. Seem like a paltry number? Only if these lost minutes aren't translated to sales revenue losses. And while outages with the company's AWS cloud computing offering are not uncommon, Amazon's online retail division—as well as all retailers that transact online—have much at stake literally every minute their websites stay up—or go down. According to various sources, Amazon.com's website was unavailable for 13-15 minutes today due to unspecified technical difficulties. DownDetector's heat map of the outage illustrates the principle areas of service interruption:  Upon visiting Amazon.com, would-be shoppers were presented with this reassuring message/page: ## The Cost of Downtime This week, Apple’s App Store and iTunes Store suffered a downtime of about 10 hours. For the better part of the day, customers were unable to access the stores, purchase music or apps, or make payments using the Apple Pay payment system. The problem has been attributed to “a configuration blunder” of its DNS setup. How much did that misconfiguration or software bug actually cost the world's #1 online retailer? In 2013, Forbes famously calculated the cost associated with the eTailer's most critical outage that year. Based on Amazon's 2012 net sales, it was determined that  outage cost Amazon $66,240 per minute—or nearly $2 million. A previous outage in June 2008 was close to $31,000 per minute, based on the previous quarter’s global revenue of $4.13 billion. Amazon reported revenues of $107 billion in 2015, which comes out to $203,577 every minute in today's numbers, or a **$2,646,501** price tag for the 13 minute episode of downtime. Expensive and brand damaging service interruptions don't have to bring your online business to a screeching halt. [UpGuard](/)'s platform for digital resilience ensures that your infrastructure is at all times compliant, hardened for strong security, and free from misconfigurations  that could cause outages. eBook A Complete Guide to Data Breaches Free resource ### A Complete Guide to Data Breaches Learn how to avoid a costly data breach with a comprehensive prevention strategy. [Download now](/resources/complete-guide-to-data-breaches) ## Related posts Learn more about the latest issues in cybersecurity. DevOps #### [Boost Your Cybersecurity with DevSecOps](/blog/devsecops) Explore how DevSecOps can significantly enhance your organization's cybersecurity posture by integrating security into your development process. 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[](/team/upguard) [UpGuard Team](#) November 19, 2024 DevOps #### [LXC vs Docker: Why Docker is Better](/blog/docker-vs-lxc) LXC (LinuX Containers) is a OS-level virtualization technology and Docker is an extension of LXC’s capabilities achieved through a high-level API. [](/team/abi-tyas-tunggal) [Abi Tyas Tunggal](#) July 4, 2025 DevOps #### [DigitalOcean vs Linode](/blog/digitalocean-vs-linode) DigitalOcean has made a splash in the world of virtual private servers but Linode has steadily built a quality platform. [](/team/abi-tyas-tunggal) [Abi Tyas Tunggal](#) July 4, 2025 [All posts](/blog) Experience superior visibility and a simpler approach to cyber risk management [Get a demo](/contact-sales) [Free trial](/demo)