Why dashboards? Nobody’s perfect. Success is almost always determined through trial and error, learning from mistakes and course-correcting to avoid them in the future. The length of this cycle— from experiment to result, incorporated into future decisions— determines how quickly a trajectory can be altered, which in turn offers more opportunities to succeed. However, capturing and using hard data to make these adjustments is more difficult than it seems. Dashboards visualize real time data and recent trends, giving people insight into whether their efforts are succeeding— assuming they’re using the right metrics.