The Mac is undeniably the platform of choice for designers and artists, and for good reason. Apple's designers—and Steve Jobs in particular, according to legend—took special care to make even the first Macs superior to PCs in ways that would matter to those in visual fields. Font selections and type rendering on computers, as one example, were decidedly crude prior to the Macintosh. It's a minor detail for the number cruncher or spreadsheet user, but can mean everything to those in the arts. For that reason and others like it, Apple has enjoyed the unflinching endearment of a certain subset of users.