Salesforce.com's recent day-long outage—what many tech journalists have been referring to as "Outage #NA14"—may actually end up costing the firm $20 million, according financial services firm D.A. Davidson's estimates. The untimely incident occurred just as the company was gearing up to report its Q1 earnings; luckily, $20 million is a drop in the bucket compared to $1.92 billion, Salesforce.com's best first quarter yet. This may be enough to pacify Wall Street analysts, but can the world's largest business SaaS provider sustain another outage of similar proportions or greater?
One of our main objectives is to explain the costs of unplanned outages and help you prevent them from ever occurring in the first place. It's never merely time and money lost—customer trust and your reputation take hits, too. We've written many articles about it and work with companies on improving their service reliability every day.
Whether a user or not, we all are familiar with the popular microblogging service, Twitter. With over 200 million users, it’s no easy task to maintain their infrastructure. It has been plagued with several outages in recent times including one this week. A product with a die hard user base can face severe backlash for even the slightest of outages.