When we examined the differences between breaches, attacks, hacks, and leaks, it wasn’t just an academic exercise. The way we think about this phenomenon affects the way we react to it. Put plainly: cloud leaks are an operational problem, not a security problem. Cloud leaks are not caused by external actors, but by operational gaps in the day-to-day work of the data handler. The processes by which companies create and maintain cloud storage must account for the risk of public exposure.