Introduction The Internet Footprint There is much more to a company’s internet presence than just a website. Even a single website has multiple facets that operate under the surface to provide the functionality users have become accustomed to. The internet footprint for every company comprises all of their websites, registered domains, servers, IP addresses, APIs, DNS records, certificates, vendors, and other third parties-- anything that is accessible from the internet. The larger the footprint, the more digital surfaces it contains, the more complex are its inner workings, and the more resources it requires to maintain. Because although having an internet presence is basically a given these days, the risk incurred by that presence is not always acknowledged.
The Problem of Digitization The digitization of business has increased the speed of commerce, the scope of customers, the understanding of consumer habits, and the efficiency of operations across the board. It has also increased the risk surface of business, creating new dangers and obstacles for the business itself, not just its technology. This risk is compounded by the interrelations of digital businesses as data handling and technological infrastructure is outsourced, as each third party becomes a vector for breach or exposure for the primary company. The technical nature of this risk makes it inaccessible to those without advanced skills and knowledge, leaving organizations without visibility into an extremely valuable and critical part of the business.
Security ratings are like credit ratings, but for the assessment of a company’s web-facing applications. Where a credit rating lets a company determine the risk of lending to a prospective debtor, a security rating lets it decide how risky it will be to deal with another in handling data. The comparison even flattens out when we remember one of the key principles ofcyber resilience: that cyber risk “is actually business risk, and always has been.”
When we examined the differences between breaches, attacks, hacks, and leaks, it wasn’t just an academic exercise. The way we think about this phenomenon affects the way we react to it. Put plainly: cloud leaks are an operational problem, not a security problem. Cloud leaks are not caused by external actors, but by operational gaps in the day-to-day work of the data handler. The processes by which companies create and maintain cloud storage must account for the risk of public exposure.
Cyber resilience is a fundamental change in understanding and accepting the true relationship between technology and risk. IT risk (or cyber risk, if you prefer) is actually business risk, and always has been. And the cybersecurity industry, for what it's worth, has generally avoided this concept because it goes against the narrative that their respective offerings—whether it's a firewall, IDS, monitoring tool, or otherwise—would be the one-size-fits-all silver bullet that can keep businesses safe. But reality tells a different story.