Prevalent vs. NormShield Comparison

Last updated by Abi Tyas Tunggal on May 7, 2020

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Prevalent and Normshield are two popular 3rd party risk management (TPRM) software providers who use security ratings. 

Security ratings focus on the analysis of publicly accessible, external data sources, and open-source intelligence (OSINT) techniques to perform vendor assessments, security benchmarking, and risk analysis.

Security ratings provide a data-driven, instantaneous, and always up-to-date measurement of an organization's external cybersecurity posture. You can read our complete guide on security ratings here

Most security ratings providers use similar resources and techniques to collect data, but different approaches to analyze and evaluate that data, and how it determines a company's security posture. This means that the predictive capacity of each service can vary. 

For reference, common data sources include the Internet, hacker sites, social media, Internet-wide scanners, reputation services, dark web, and sinkholes. 

Security ratings are becoming increasingly popular, as they can help prevent data breaches and other cyber attacks. Data breaches, according to a recent study by IBM and the Ponemon Institute, have an average cost of nearly $4 million globally

This is also why vendor risk management has become a top priority for CISOs, senior management, and frequently the Board. In addition, to financial costs, regulatory, and reputational costs are on the rise too.  

Driven by governments introducing new laws and regulations that promote or require the establishment of third-party cyber risk management programs to identify, assess, and mitigate risks created by vendors, fourth-parties, and customers. 

While the United States does not have a nation-wide equivalent to GDPR, California has CCPA, Florida has FIPA, and New York has the SHIELD Act. All are designed to protect the personally identifiable information of their constituents.

Outside of the United States, Brazil has introduced a very similar law to GDPR called LGPD

Alongside the protection of PII and PHI, these laws introduce mandatory data breach notification requirements, significantly increasing the impact of inadequate vendor and cybersecurity risk management practices

The job of a security professional encompasses much more than improving security postures and writing information security policies. One of the most sought after skills is the ability from cybersecurity risk assessments and vendor questionnaires into terms that non-technical stakeholders can understand.

And that's what many third-party risk management tools claim to do. The issue is not all security ratings platforms are equal in terms of capabilities, usability, community, pricing, releases, integrations, customers, or predictive threat intelligence capabilities. 

We hope this post gives you the context you need to make an informed decision about Prevalent vs. NormShield, so you can decide on which tool is right for you.  

Table of contents

Prevalent overview

Prevalent is a Phoenix-based company that enables you to reveal and reduce vendor risk with its 360-degree third-party risk management platform.

Prevalent's cybersecurity risk rating solution helps organizations manage and monitor the security threats and risks associated with third and fourth-party vendors

Third-party risk management, vendor risk management, data privacy, internal IT & cybersecurity assessment, and vendors use their tools.

Prevalent Interface

Prevalent UI. Source:

NormShield overview

NormShield is a cyber risk rating platform that uses open-source threat intelligence and non-intrusive scanning to provide information about your vendor risk at scale. 

It collects data from a wide range of places without touching any sensitive data, leveraging advances in data science and machine learning to provide high frequency and precise real-time risk assessments.

Like other security ratings providers, its data collection provides continuous risk monitoring of third-parties.

NormShield UI

The NormShield UI. Source:

UpGuard overview

UpGuard was formed in 2012 in Sydney, Australia, by co-founders Mike Baukes and Alan Sharp-Paul, two technologists from Australia's largest banks. Using their first-hand experience, they built a platform to fill an essential need in the DevOps market. Namely reducing the risk of incidents through proactive documentation and configuration management for on-premise and cloud security.  

UpGuard's patented data visualization, and risk analysis platform helps teams discover and manage their risk exposure. Whether that be in data centers like Microsoft Azure, Amazon Web Services or Google Cloud Platform, cloud services, or on-premise devices.

We then used this expertise and applied it to external security performance assessment. UpGuard Vendor Risk allows you to instantly assess the external security performance of any organization and produce a security rating from 0 to 950. 

Additionally, UpGuard BreachSight will enable you to immediately assess your own organization's external security posture while continuously monitoring for data leaks and exposed credentials. 

The New York Times, Bloomberg, Washington Post, Forbes, and TechCrunch feature our data breach and security research.

Prevalent vs. NormShield vs. UpGuard in-depth comparison

Learn about how Prevalent, NormShield, and UpGuard compare across ten categories:

  1. Capabilities
  2. Usability and the learning curve
  3. Community support
  4. Release rate
  5. Pricing and support
  6. API and extensibility
  7. Third-party integrations
  8. Customers
  9. Predictive capabilities
  10. Security rating

1. Capabilities

Prevalent uses a combination of point-in-time risk assessments with automated monitoring for cyber threats to produce a security rating. They help automate parts of the risk assessment process and have an exchange where completed vendor risk reports can be shared. 

NormShield's Cyber Risk Scorecard is based on the analysis of externally observable data that does not require permission to acquire. This enables you to measure the external risk level of a company. The analysis is then prioritized and generated into an actionable, letter-grade, and color-coded report. 

UpGuard also provides security ratings. The difference is we also use risk assessments to provide a holistic view of an organization's security risk. While it can be hard to get time-poor vendors to complete a questionnaire, they provide valuable information that security ratings alone cannot. 

With that said, questionnaires alone can be subjective and become inaccurate over time as new security issues emerge. That's why UpGuard uses security ratings and risk assessments.

Together, risk assessments and security ratings offer an excellent overview of an organization's internal and external security performance. 

According to Gartner, cybersecurity ratings will become as important as credit ratings when assessing the risk of existing and new business relationships…these services will become a precondition for business relationships and part of the standard of due care for providers and procurers of services. Additionally, the services will have expanded their scope to assess other areas, such as cyber insurance, due diligence for M&A, and even as a raw metric for internal security programs.

And Forrester expects cybersecurity ratings to become a de facto standard in the boardroom by 2025. Investors and traditional debt ratings agencies will include cybersecurity as a risk factor for rating the ability to repay company debt (influenced in part by the cybersecurity ratings market). 

Read our full guide on security ratings to understand all their use cases

  • Prevalent: Provides a risk rating between 0 and 100.
  • NormShield: Provides a risk rating from A to F, like a report card.
  • UpGuard: Provides a score between 0 and 950 along with the following letter grades, A: 801-950, B: 601-800, C: 401-600, D: 201-400, F: 0-200. You can request your free security rating by clicking here.

Risk assessment methodology

While most security ratings providers use similar resources and techniques to collect data, they rely on different risk assessment methodologies to assess the potential risks found. This means that they can assess the same IT vendor and produce similar but varying results. 

Prevalent uses a combination of point-in-time risk assessments with their security ratings to determine the level of risk presented by a vendor. Risk assessments can be shared on the platform by vendors for other customers to use.

NormShield bases its Cyber Risk ratings on ten risk categories and 250+ control items. It gathers data through open-source intelligence tools and techniques hackers use like data collectors, crawlers, honeypot, as well as continuous scanning of databases, reputation sites, cyber events, hacker shares, and public vulnerability databases like MITRE CVE.

The standardization of security assessment practices against recognized security frameworks, and making the results easily shareable helps all businesses save time, resources, and increases trust in the supply chain. 

That's why UpGuard, like Prevalent, has introduced a way for customers to save time and money by publishing completed security assessments and supporting documentation to the platform. 

Additionally, UpGuard's platform provides real-time risk monitoring capabilities, integrated vendor processes, and data leak detection to provide businesses with a complete solution. 

  • Prevalent: Augments point-in-time risk assessments with security ratings to provide an overview of third and fourth-party risk.
  • NormShield: Based on ten risk categories and 250+ control items
  • UpGuard: Augments point-in-time risk assessments with security ratings to ensure information is always up-to-date. Our security ratings algorithm runs hundreds of individual checks including email security and email spoofing risks (SPF, DKIM, and DMARC), website security (SSL, HSTS, header exposure), phishing and malware risk, explicit checks for 200 services across thousands of ports (mail, app, user auth, file sharing, voice, administration, database, unidentified, and open ports), domain hijacking risk (DNSSEC and domain registry issues), reputational risks (CEO rating and employee rating), credential management (exposure to known data breaches and data leaks detected by our data leak detection engine). We give each identified issue a risk prioritization category, so you know what to focus on first.


Even small vendors can lead to significant data breaches. Just look at Target's HVAC vendor that eventually led to the exposure of credit card and personal data on more than 110 million consumers.

Not every solution provides the same level of coverage. If your organization employs small specialist vendors, ensure the solution covers them. As you know, it is best practice to monitor any vendor that handles sensitive data continuously.

  • Prevalent: Unknown.
  • NormShield: Unknown.
  • UpGuard: 2,000,000 organizations scanned daily, and customers can automatically add new vendors.
  Prevalent NormShield UpGuard
Capabilities 4.5/5 4/5 5/5

2. Usability and the learning curve

The usability and learning curve of a product can play a large part in your decision. Not only can they help you get up to speed quicker, but they can also improve return on investment and general joy using the product. 

Prevalent, NormShield, and UpGuard offer their services via SaaS and are accessible from web-based platforms that can help you find, assess, and monitor vendors.   

  • Prevalent: Risks detailed on each point-in-time vendor assessment, as well as cybersecurity risk ratings.
  • NormShield: Interface that grades risk categories from A to F.
  • UpGuard: High-level summation of risk with the ability to drill down into precise technical details. Each risk is prioritized based on extensive research conducted by our in-house security team, and where possible, we provide remediation and protection suggestions. Additionally, we have a library of pre-built questionnaires that can be sent and managed with the UpGuard platform, including a pandemic (e.g., COVID-19), ISO 27001, PCI DSS, NIST Cybersecurity Framework, CCPA, and Modern Slavery questionnaires. Read our full guide on the top security questionnaires here.
  Prevalent NormShield UpGuard
Usability and the learning curve 4/5 4/5 5/5

3. Community support

Prevalent, NormShield, and UpGuard all invest heavily in community support and try to make it as easy as possible for customers and prospects to get up to speed, reduce their operational overhead, and decide on which tool is right for them. 

Each has their own blog that is a useful source of information for cybersecurity awareness training and vendor risk management best practices. Only UpGuard has published robust data breach and data leak research.

  Prevalent NormShield UpGuard
Community support 3/5 3/5 5/5

4. Release rate

Information technology is in constant flux, so the information security controls designed to protect it need to adapt to keep up with it, and this is why vendor risk management best practices are always changing. 

New vulnerabilities are added to CVE every day, and attackers find new zero-day exploits that make traditional security controls invalid. 

Your security tools need to be able to incorporate further information for you to be able to rely on them.  

UpGuard has adopted DevOps principles internally to develop, test, and release software continuously, ensuring fast, consistent, and safe releases. In the words of one of our customers on Gartner, "Upguard is constantly rolling out new useful features and are very receptive to customer input. Their flexibility gives them a definite edge in this market because they are willing to improve."

  Prevalent NormShield UpGuard
Release rate 3/5 3/5 4/5

5. Pricing and support

The third-party risk management software industry is expensive. Vendors often use opaque pricing policies designed to take power away from the purchaser.

With that said, most vendor risk solutions will be priced on a per vendor, per year basis except for fixed-price, one-off reports.

We weren't able to find any publicly available pricing on Prevalent or NormShield. If you're a small company, you may not be able to afford what seems to be an enterprise pricing strategy. 

  • Prevalent: Public pricing information is not available. 
  • NormShield: Public pricing information is not available.
  • UpGuardUpGuard has a transparent pricing model for UpGuard Vendor Risk and UpGuard BreachSight, which you can view here. UpGuard Vendor Risk pricing starts at $179 for a one-time report on a vendor or $29 per month per vendor billed annually. UpGuard BreachSight pricing starts at $299 per month billed annually. If you have any questions, please let us know via
  Prevalent NormShield UpGuard
Pricing and support 1/5 1/5 5/5

6. API and extensibility

While Prevalent, NormShield, and UpGuard have their platforms, you may want to access resources in a different platform or consolidate statistics into a proprietary centralized dashboard. 

In this situation, an API can help. The good news is each provides a standard API.  

  Prevalent NormShield UpGuard
API and extensibility 4/5 4/5 4/5

7. Third-party integrations

APIs are great if you have access to technical talent, but not all vendor risk management teams do. Without developers, you're more reliant on the company's partner ecosystem and third-party integrations. 

  • Prevalent: Integrates with ServiceNow.
  • NormShield: Integrates with Supply Wisdom and VendorInsight.
  • UpGuard: Integrates with GRC platforms, ticketing systems like ServiceNow, and more.
  Prevalent NormShield UpGuard
Third-party integrations 2/5 4/5 4/5

8. Customers

Often the proof comes from the customer. Prevalent, NormShield, and UpGuard have impressive customer lists, and however Prevalent and UpGuard's are more impressive. 

  • Prevalent: Customers include Iron Mountain, Pfizer, London Stock Exchange, Herbert Smith Freehills, and Ford.
  • NormShield: Customers include Polk & Wardwell, LLP, a Fortune 500 retailer, and an OTC financial institution.
  • UpGuard: Customers include NASA, the New York Stock Exchange (ICE), Morningstar, Akamai,, IAG, and ADP. Read our customer case studies here, and our Gartner reviews here.

Here's what a few UpGuard customers had to say about their experience. You can read more on Gartner reviews.

  • "UpGuard has given us a view of our vendor security posture. The ability to launch a questionnaire or ask for a plan of remediation for items that show as vulnerable is also a great added value and a time saver. UpGuard is also very customer focused. They respond quickly to issues and questions and welcome any input that could improve the product. Overall it is one of the best value add tools we have."
  • "The simplicity of the product is fantastic. My team and I were able to be up and running in minutes. We monitor risks on over 25 vendors in near real-time and use these statistics to report to the C suite and Board of Directors. Upguard has become part of the critical cybersecurity metrics that we monitor and report upon."
  • "The ease of use and simplicity of the product is excellent. We were able to be up and running with 50 vendors within minutes, not hours. The reporting is used for monthly statistics and is reported to our Senior Management. Upguard has become an integral part of our critical cybersecurity metrics that we monitor and report upon."
  • "Upguard has a fantastic and dedicated customer service team. They actively engage customers and listen to what we need. I have also been very impressed with their development team's ability to adjust to our needs and requirements."
  • "Rolling out Upguard was very easy and the support team have been exemplary helping with questions and platform updates to suit our unique needs."
  Prevalent NormShield UpGuard
Customers 5/5 4/5 5/5

9. Predictive capabilities

The real reason we invest in security tools is to prevent cyber attacks from happening, which is why a solution's ability to predict and to avoid data breaches and cyber threats is the most important thing.

Prevalent, NormShield, and UpGuard genuinely differ in predictive capabilities. 

  • Prevalent: Relies on point-in-time risk assessments and cybersecurity risk ratings based on monitoring 1,500+ criminal forums; thousands of onion pages, 80+ dark web special access forums; 65+ threat intelligence feeds; and 50+ paste sites for leaked credentials and potentially targeted companies — as well as several security communities, code repositories, and vulnerability databases.
  • NormShield: Performs non-intrusive checks including passive DNS, attack surface detection, passive vulnerability scanning, DNS health, SSL/TLS strength, and email security, as well as asset reputation, credential compromises, hacktivist shares, social media monitoring, dark web search, cloud delivery network security, fraudulent apps, and DDoS detection. They do not, however, provide real transparency into the efficacy of these checks.
  • UpGuard: As UpGuard checks for misconfigurations across your Internet footprint, many important breach vectors are covered. Such as phishing, ransomware susceptibility (like WannaCry), man-in-the-middle attacks, DNSSEC, vulnerabilities, email spoofing, domain hijacking, network security, and DNS issues. For example, we were able to detect data exposed in a GitHub repository by an AWS engineer in 30 minutes. We reported it to AWS, and the repo was secured the same day. This repo contained personal identity documents and system credentials, including passwords, AWS key pairs, and private keys. We're able to do this because we actively discover exposed datasets on the open and deep web, scouring open S3 buckets, public Github repositories, and unsecured RSync and FTP servers. Our data leak discovery engine continuously searches for keyword lists provided by our customers. Additionally, it is continually refined by our team of analysts, using the expertise and techniques gleaned from years of breach research. The UpGuard methodology is continuously refined based on the actual data breaches we have discovered and reported to the world in the New York Times, Bloomberg, Washington Post, Forbes, and TechCrunch.
  Prevalent NormShield UpGuard
Predictive capabilities 4/5 4/5 5/5

10. Security rating

Finally, let's take a look at how Prevalent and UpGuard compare when assessed by UpGuard's platform on May 7, 2020. It's important to note that UpGuard adheres to the Principles of Fair and Accurate Security Ratings:

  • Transparency: UpGuard believes in providing full and timely openness not only to our customers but to any organization that wants to understand their security posture, which is why you can request your free security rating here. You can also book a free trial of our platform here.
  • Dispute, Correction, and Appeal: UpGuard is committed to working with customers, IT vendors, and any organization that believes their score is not accurate or outdated.
  • Accuracy and Validation: UpGuard's security ratings are empirical, data-driven, and based on independently verifiable and accessible information.
  • Model Governance: The datasets and methodologies used to calculate our security ratings can change from time to time to better reflect our understanding of how to mitigate cybersecurity risk. When they do, we provide reasonable notice and explanation to our customers about the impact on their security rating.
  • Independence: No commercial agreement or lack thereof, gives an organization the ability to improve its security rating without enhancing their security posture.
  • Confidentiality: Any information disclosed to UpGuard during a challenged rating or dispute is appropriately protected. Nor do we provide third-parties with sensitive or confidential information on rated organizations that could lead to system compromise.

Although all platforms have a good security rating, UpGuard leads by 150 points.

  • Prevalent: 716/950 or B letter grade
  • NormShield: 769/950 or B letter grade
  • UpGuard: 919/950 or A letter grade
  Prevalent NormShield UpGuard
Security rating cyber-risk.upguard.com_vendor_5926856310128640 (7) NormShield Security Rating 769/950 UpGuard Security Rating 919/950
  3/5 3/5 5/5

Scoreboard and summary

  Prevalent NormShield UpGuard
Capabilities 4.5/5 4/5 5/5
Usability and the learning curve 4/5 4/5 5/5
Community support 3/5 3/5 5/5
Release rate 3/5 3/5 4/5
Pricing and support 1/5 1/5 5/5
API and extensibility 4/5 4/5 4/5
Third-party integrations 2/5 4/5 4/5
Customers 5/5 4/5 4/5
Predictive capabilities 4/5 4/5 5/5
Security rating 3/5 4/5 5/5
Total 3.35 3.5 4.7


At the end of the day, the simplest way to decide between Prevalent, NormShield, and Upguard is to use each service before deciding. 

That's why you can book a free tailored 7-day trial on UpGuard's platform here. Before your 7-day trial begins, we’ll provide you with a free, personalized 45-minute onboarding call with one of our cybersecurity experts. They’ll help you get the most out of the UpGuard platform by showing you how to:

  • Continuously monitor your third-party vendors
  • Detect and remediate any leaked credentials and data exposures
  • Instantly assess your external security posture

You'll get access to UpGuard Vendor Risk and UpGuard BreachSight for those seven days.

At UpGuard, we believe security ratings are important, but so are point-in-time assessments, neither is a complete solution when used by alone. That's why UpGuard uses both, examining an organization's Internet footprint across all vectors by which data exposure and service outage can occur, and sending security questionnaires. 

Our vendor assessments library can help you go beyond security ratings and to the assessment of internal security controls that aren't as easily determined. UpGuard is also the only company to offer a complete 360-degree view of third-party cyber risk exposure and an internal cyber risk management solution, UpGuard Core, allowing organizations to manage primary risk as well.

UpGuard's easy to use platform is a complete security platform that gives you great insight into your security posture and your vendors', as well as how your outsiders see your organization's security posture. Giving you and your business partners a clear understanding of how and where to improve your cybersecurity and information security to prevent cyber attacks and reduce cyber threat.

Other third-party risk management platform comparisons

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