Alan (Dev) and Mike (Ops) are working together on a project. They quickly find a lot to disagree on, and have the first iteration of The Argument. Alan says his code is complete and perfect in every way. Mike needed more information to feel right about deploying it. They came to realize they were both right.
After working together on several more projects over the years, Alan and Mike decide that many of the problems they had been solving over and over could be solved by a product that doesn't exist yet. The pair enters Startmate, an Australian accelerator, and wins $25K. They begin working a lot of late nights and eating a lot of bad food.
Later that year, the pair win $100K at the Citrix Synergy Startup event and secures $1.25M from early investors. They also witness the product's first large-scale commercial use in assisting with a major bank's data center migration. Everything goes perfectly.
With the core concept validated, Alan and Mike move to California and hire their first three engineers.
The platform is opened up for public use, with new visualizations and agentless discovery capabilities sparking interest in what would come to be known as the DevOps community.
The team celebrates their first deployment monitoring over ten thousand nodes and the milestone of scanning one billion configuration items.
Support is introduced for network devices and cloud services.
The team outgrows their Palo Alto office (more of a large closet, really), and moves to Mountain View.
The product's RESTful API is expanded and documented, enabling users to integrate with pretty much anything their hearts desire.
As demand continues rising, the team celebrates the milestones of one thousand customers, scanning one trillion configuration items, and raising $8.7M for their A round.
The first satellite office opens in Portland, Oregon.
Many new features are incorporated, including agentless Windows nodes, databases such as PostgreSQL and MySQL, vulnerability scanning, more robust visualizations, group differencing, universal infrastructure search, and file integrity monitoring.
Partnerships are formed with Amazon, IBM, Puppet Labs, Microsoft, Citrix and VMware.
Gartner names the company a Cool Vendor in DevOps.
Appreciating the collaborative and inclusive work environment that had gotten the company this far, the team collectively codifies and distributes their core values in a document titled—oddly enough—Our Values.
A new capability layer is added to the core product—CSTAR, which provides an easy-to-understand cyber risk score for the entire organization.
Upon expanding the product's capability for use in several different areas of business—DevOps, DevSecOps, and now Risk—the company retires the name ScriptRock and rebrands as UpGuard. (To this day, the team can still be seen wearing the occasional ScriptRock t-shirt.)
Asia-Pacific operations officially begin as the team opens an office back home in Sydney, Australia.
With nearly 100 employees all-up, UpGuard outgrows its first Mountain View office and moves a mile up the road to a building about four times the size. The move immediately pays off: Nearby, they come across a barbecue grill with a sign that says "Free" on it. They bring it back to the office.