Prevalent vs UpGuard

Compare the capabilities and features of Prevalent and UpGuard. See which solution performs best across a range of categories.

Prevalent vs UpGuard

See how they compare side-by-side.

Prevalent vs UpGuard
Category UpGuard Prevalent
General summary
UpGuard manages cyber risk everywhere it lives: your vendors, your internet-facing attack surface, and your workforce. You get one platform that connects all three risk areas instead of separate tools and spreadsheets stitched together. A risk in one surfaces in the others automatically. A breached vendor flags your own exposure. A leaked employee credential links straight to the account and the vendor involved. AI handles the repetitive work of triaging alerts, reviewing vendor evidence, and completing questionnaires. That means lean security teams can run programs that would otherwise need much bigger teams. UpGuard fits mid-market teams, deploys quickly, and slots in without replacing what you already have.
Provides a risk rating between 0 and 100 but unknown number of companies covered.
Key strengths
UpGuard unifies vendor, attack surface, and workforce risk in one console. Customers describe finally seeing the whole picture, rather than paying for three tools that each cover only part of it. UpGuard also surfaces exposures that ratings tools and scanners miss, without the multi-week delay of a typical scan cycle. Lean teams can run the entire program without expanding headcount or adding a managed service.
Key weaknesses
UpGuard focuses on managing live, connected risk, not heavy, standalone compliance software. Full governance features, including policy and controls management, arrive later this year. Teams that need a mature governance, risk, and compliance (GRC) system of record today can run UpGuard alongside one for now. UpGuard also doesn’t translate risk into dollar figures. If financial risk quantification is a must-have, factor that into your evaluation.
Usability and learning curve
Teams deploy quickly and get up and running without an extended onboarding period. New employees can learn the interface without lengthy training. A single console consolidates workflows that would otherwise require multiple tools, reducing the ongoing burden of learning and maintaining separate systems. Operating the platform doesn’t require a professional services engagement.
Risks detailed on each point-in-time vendor assessment, as well as cybersecurity risk ratings.
Cyber risk data accuracy
UpGuard’s data remains current. Vendor postures refresh continuously, and users can initiate a scan on demand instead of waiting for a fixed cycle. UpGuard attributes findings accurately, so teams do not spend weeks correcting assets assigned to the wrong company, a common issue with ratings tools. Threat Monitoring scans the open, deep, and dark web, along with social media, for leaked data, exposed credentials, and brand impersonation. AI filters out noise so the alerts that reach your team are worth acting on.
Relies on point-in-time risk assessments and cybersecurity risk ratings based on monitoring 1,500+ criminal forums; thousands of onion pages, 80+ dark web special access forums; 65+ threat intelligence feeds; and 50+ paste sites for leaked credentials and potentially targeted companies — as well as several security communities, code repositories, and vulnerability databases.
Vendor risk management features
UpGuard runs the complete third-party risk management (TPRM) process in one platform: onboarding, assessing, remediating, monitoring, and reporting on vendors. Each vendor’s live external exposure and any linked leaked credentials appear directly within the vendor program, so teams can act on verified risk instead of relying on paperwork. AI-powered security questionnaires read vendor evidence and complete assessments automatically, cutting completion time by up to 95%. Instant risk assessments return a point-in-time report in under a minute, mapped to frameworks like ISO 27001 and NIST CSF 2.0.
Attack surface management features
UpGuard continuously monitors your internet-facing footprint. It maps assets, flags exposures such as misconfigurations, expired certificates, and open ports, and ranks remediation priorities. The UpGuard platform also detects typosquatting and lookalike domains set up to impersonate your brand before they’re used for phishing. Because attack surface monitoring runs alongside vendor and workforce risk, an exposed asset or leaked credential automatically links to the person and vendor involved. This gives teams visibility into both external exposure and vendor risk in a single view.
Customer support
UpGuard supports every customer across all plan tiers, from the smallest plan to the largest. Support teams assist with both technical setup and larger program decisions. Customers frequently cite responsive, hands-on support as a reason they continue with UpGuard.
Offers a company and product blog.
Workflow automation
Risk Automations turns a risk signal into action across the platform, with no code and no engineering ticket. On the vendor side, it automates onboarding from questionnaire data, triages vendor score drops, schedules recurring vendor reports, and opens remediation tickets in ServiceNow or Jira. On the threat side, a Breach Risk detection can trigger a workflow that alerts Teams or Slack and runs a system-level fix, like blocking a malicious IP or forcing a credential reset. This is the difference between a tool that reports on risk and one that resolves it.
Artificial intelligence features
UpGuard’s AI performs specific, defined tasks, rather than vague “AI-powered” work. The AI Threat Analyst sorts and scores incoming threats across your attack surface, the dark web, and social media. It clears out approximately 60% of alerts as noise, so your team only reviews what matters. The same triage logic extends to vendor and workforce signals as well. Every AI result carries a citation back to the source, so your team can verify it before acting.
API and integrations
A well-documented REST API and webhooks let teams pull risk data into their own tools and trigger actions programmatically, without waiting on engineering support. For no-code work, Risk Automations adds more than 100 native integrations, including Jira, ServiceNow, Microsoft Entra, Slack, and Cloudflare. A Universal API Connector Node extends its reach to any open API.
Integrates with ServiceNow.
Purchasing & licensing transparency
UpGuard publishes its pricing rather than hiding it behind a sales call. A free tier lets teams monitor up to five vendors and use Trust Exchange, UpGuard’s AI-powered questionnaire tool, at no cost. Paid Vendor Risk plans start at USD 1,750 per month, billed annually. Teams can start with one product and add others as they scale. One license covers both monitoring and assessments, so pricing doesn’t fragment across separate products.
Pricing not available on the website.
Customers
UpGuard customers include Intercontinental Exchange (NYSE: ICE), Morningstar, TDK, PagerDuty, Hopin, and IAG. Read UpGuard’s customer stories to learn more.
Customers include Iron Mountain, Pfizer, London Stock Exchange, Herbert Smith Freehills, and Ford.
G2 rating Accurate as of March 2025
More than 700 verified reviews give UpGuard a 4.5 out of 5 rating on G2. UpGuard also holds G2’s top ranking as the leader in Third-Party & Supplier Risk Management for 15 consecutive quarters. The 2026 G2 Best Software Awards recognized UpGuard as one of the Top 100 Global Software Companies. Among verified reviewers, 98% give UpGuard four- or five-star ratings, and 94% approve of its product direction.
4.5, based on 21 reviews.
Security ratings

Prevalent vs UpGuard product overview

Learn more about the products and how they compare.

Overview

This guide compares the functions and capabilities of UpGuard and Prevalent to help you decide which Vendor Risk Management solution is best for your business.

Prevalent Overview

Prevalent is a Phoenix-based company that enables you to reveal and reduce vendor risk with its 360-degree third-party risk management platform.

Prevalent’s cybersecurity risk rating solution helps organizations manage and monitor the security threats and risks associated with third and fourth-party vendors.

Third-party risk management, vendor risk management, data privacy, internal IT & cybersecurity assessment, and vendors use their tools.

Prevalent Interface

Prevalent UI. Source: prevalent.net

UpGuard Overview

UpGuard is a third-party risk and attack surface management platform that helps global organizations prevent data breaches, monitor third-party vendors, and improve their security posture. UpGuard’s platform uses proprietary security ratings, data leak detection capabilities, and remediation workflows to proactively identify security exposures. UpGuard’s all-in-one third-party risk and attack surface management software intelligently groups risks into six categories: website risks, email security, network security, phishing & malware, reputation risk, and brand protection.

Usability and the learning curve

The usability and learning curve of a product can play a large part in your decision. Not only can they help you get up to speed quicker, but they can also improve return on investment and general joy using the product.

Prevalent and UpGuard offer their services via SaaS and are accessible from web-based platforms that can help you find, assess, and monitor vendors.

The UpGuard platform, on the other hand, is well regarded for its ease-of-use and shallow learning curve, which accelerates the implementation of a VRM program.

  • Prevalent: Simple implementation andInterface is easy to understand. However, takes some time to completely master.
  • UpGuard: Very intuitive workflow allows new users to master the functions of the platform very quickly. User-friendly workflow also expedites the vendor onboarding process.

“UpGuard has improved the customer experience, reduced vendor onboarding times and introduced an industry-leading security posture, to elevate our customer well above all of its competitors.”

  • UpGuard customer.

Capabilities

Prevalent uses a combination of point-in-time risk assessments with automated monitoring for cyber threats to produce a security rating. They help automate parts of the risk assessment process and have an exchange where completed vendor risk reports can be shared.

Like Prevalent, UpGuard takes a combined approach using risk assessments and security ratings to provide a holistic view of an organization’s security risk.

The use of security ratings demonstrates that both solutions are evolving alongside developing cybersecurity strategies. Security ratings are expected to play an increasingly authoritative role in the field of risk analysis. According to Gartner, cybersecurity ratings will become as important as credit ratings when assessing the risk of existing and new business relationships…these services will become a precondition for business relationships and part of the standard of due care for providers and procurers of services. Additionally, the services will have expanded their scope to assess other areas, such as cyber insurance, due diligence for M&A, and even as a raw metric for internal security programs. Forrester expects cybersecurity ratings to become a de facto standard in the boardroom by 2025. Investors and traditional debt ratings agencies will include cybersecurity as a risk factor for rating the ability to repay company debt (influenced in part by the cybersecurity ratings market). Learn how UpGuard security ratings work >

Because both UpGuard and Prevalent augment risk assessment with security ratings, both solutions provide the most up-to-date reflection of the state of an organization’s attack surface.

UpGuard’s security ratings, however, offer more details about identifed risks - providing a score between 0-950 with letter grades from A - F. Prevalent’s security ratings range from 0-100.

It is also unclear how many companies are covered in Prevalent’s scanning efforts, whereas UpGuard scans 2,000,000+ organizations daily.

  • Prevalent: Provides a risk rating between 0 and 100.
  • UpGuard: Provides a score between 0 and 950 along with the following letter grades, A: 801-950, B: 601-800, C: 401-600, D: 201-400, F: 0-200. You can request your free security rating by clicking here.

Prevalent vs. UpGuard: Risk Assessment Methodology

Each service relies on its proprietary risk assessment methodology to assess the potential risk introduced by a vendor.

Prevalent uses a combination of point-in-time risk assessments with their security ratings to determine the level of risk presented by a vendor. Risk assessments can be shared on the platform by vendors for other customers to use.

The standardization of security assessment practices against recognized security frameworks and making the results easily shareable helps all businesses save time, resources and increases trust in the supply chain.

That’s why UpGuard, like Prevalent, has introduced a way for customers to save time and money by publishing completed security assessments and supporting documentation in a Shared Profile.

Additionally, UpGuard’s platform provides real-time risk monitoring capabilities, integrated vendor processes, and data leak detection to provide businesses with a complete Vendor Risk Management solution.

  • Prevalent: Augments point-in-time risk assessments with security ratings to provide an overview of third and fourth-party risk.
  • UpGuard: Augments point-in-time risk assessments with security ratings to ensure information is always up-to-date. Our security ratings algorithm runs hundreds of individual checks, including email security and email spoofing risks (SPF, DKIM, and DMARC), website security (SSL, HSTS, header exposure), phishing and malware risk, explicit checks for 200 services across thousands of ports (mail, app, user auth, file sharing, voice, administration, database, unidentified, and open ports), domain hijacking risk (DNSSEC and domain registry issues), reputational risks (CEO rating and employee rating), credential management (exposure to known data breaches and data leaks detected by our data leak detection engine). We give each identified issue a risk prioritization category, so you know what to focus on first.

Prevalent vs. UpGuard: Scope

Every vendor is a potential data breach attack vector, even the smallest third-party services. In 2013, Target fell victim to a data breach exposing the credit card details and personal information of over 110 million shoppers. This monumental breach was facilitated by network credentials stolen from an HVAC company.

Not every solution provides the same level of coverage. If your organization employs small specialist vendors, ensure the solution covers them. As you know, it is best practice to monitor any vendor that handles sensitive data continuously.

  • Prevalent: Unknown.
  • UpGuard: 2,000,000 organizations scanned daily, and customers can automatically add new vendors

Community support

Both Prevalent and UpGuard invest heavily in community support and try to make it as easy as possible for customers and prospects to get up to speed, reduce their operational overhead, and decide on which tool is right for them.

Both have their own blog that is a useful sources of information for cybersecurity awareness training and vendor risk management best practices. However, only UpGuard publishes robust data breach and data leak research.

  • Prevalent: Company and product blog.
  • UpGuard: UpGuard keeps the VRM community continuously updated with the latest industry developments through its blog content and quarterly summit event.

Release rate

UpGuard has adopted DevOps principles internally to develop, test, and release software on a continuous basis, ensuring fast, consistent, and safe releases that are thoroughly tested.

The release model for Prevalent is unknown.

Pricing and support

UpGuard is upfront and transparent with its pricing to help prospects gauge financial suitability before booking e demo call.

Conversely. Prevalent does not make its pricing publically available. High costs can exclude small to medium-sized businesses and even limit large organizations to managing only their most at-risk vendors.

  • Prevalent: Public pricing information is not available.
  • UpGuard: UpGuard has a transparent pricing model, which you can view here. UpGuard pricing starts at $5k/year and scales with your company. If you have any questions, please let us know via sales@upguard.com, and we will follow up.

API and extensibility

While Prevalent and UpGuard have their platforms, you may want to access resources in a different platform or consolidate statistics into a proprietary centralized dashboard.

In this situation, an API can help. The good news is each provides a standard API.

Third-party integrations

APIs are great if you have access to technical talent, but not all vendor risk management teams do. Without developers, you’re more reliant on the company’s partner ecosystem and third-party integrations.

  • Prevalent: Integrates with ServiceNow.
  • UpGuard: Integrates with GRC platforms, ticketing systems like ServiceNow, and more.

Customers

The trust of prestigious companies is a powerful indicator of the effectiveness of a solution, Both UpGuard and Prevalent have an impressive customer base trusting each solution’s vendor risk management capabilities.

  • Prevalent: Customers include Iron Mountain, Pfizer, London Stock Exchange, Herbert Smith Freehills, and Ford.
  • UpGuard: Customers include the New York Stock Exchange (ICE), Pagerduty, TDK, IAG, and Tech Mahindra.

Here’s what a few UpGuard customers had to say about their experience. You can read more on Gartner reviews. “UpGuard has given us a view of our vendor security posture. The ability to launch a questionnaire or ask for a plan of remediation for items that show as vulnerable is also a great added value and a time saver. UpGuard is also very customer-focused. They respond quickly to issues and questions and welcome any input that could improve the product. Overall it is one of the best value add tools we have.” “The simplicity of the product is fantastic. My team and I were able to be up and running in minutes. We monitor risks on over 25 vendors in near real-time and use these statistics to report to the C suite and Board of Directors. UpGuard has become part of the critical cybersecurity metrics that we monitor and report upon.” “The ease of use and simplicity of the product is excellent. We were able to be up and running with 50 vendors within minutes, not hours. The reporting is used for monthly statistics and is reported to our Senior Management. UpGuard has become an integral part of our critical cybersecurity metrics that we monitor and report upon.”

Security rating

Let’s take a look at how Prevalent and UpGuard compare when assessed with the security rating solution on UpGuard’s platform on July 28, 2020. It’s important to note that UpGuard adheres to the Principles of Fair and Accurate Security Ratings, removing all biases in this analysis.

  • Accuracy and Validation: UpGuard’s security ratings are empirical, data-driven, and based on independently verifiable and accessible information.
  • Model Governance: The datasets and methodologies used to calculate our security ratings can change in line with our improving understanding of cybersecurity risk mitigation. When this happens, we provide reasonable notice and explanation to our customers about the impact on their security rating.
  • Independence: No commercial agreement or lack thereof allows an organization to improve its security rating outside of the unbiased measurements of UpGuard’s security ratings.
  • Confidentiality: Any information disclosed to UpGuard during a challenged rating or dispute is appropriately protected. Nor do we provide third parties with sensitive or confidential information on rated organizations that could lead to system compromise.

Experience superior visibility and a simpler approach to cyber risk management