The efficacy of an organization’s cybersecurity program is proportional to the level of awareness of its attack surface. Overlooking just one internet-facing asset could establish an attack vector leading to a devastating data breach.
To learn how to ensure all of your internet-facings IT assets are accounted for in your cyber risk program, read on.
Discover how UpGuard’s risk remediation software can help you quickly shut down the security risks of your IT assets.
Awareness of all internet-facing assets is important because they serve as potential pathways between threat actors and your internal sensitive information. One of the unavoidable by-products of digital transformation is that every new digital solution you implement introduces new potential attack vectors that slightly expand your attack surface. These potentially exploitable pathways could arise from software vulnerabilities, insecure APIs, cloud security misconfigurations, etc.
An organization’s attack surface is the sum of all potential access points that could lead to a data breach if exploited.
Being digital, each IT asset will likely experience some form of vulnerability during its lifecycle; and because each asset usually connects to internal data sources and the internet, they establish a bridge between cyber criminals and your sensitive data if these vulnerabilities are discovered and exploited.
Ensuring security teams have complete awareness of all external facing assets in your IT ecosystem should, therefore, be a primary metric in your cybersecurity program.
The criticality of this requirement in the context of data breach prevention has given rise to a dedicated field of cybersecurity known as attack surface management.
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Attack surface management is the discipline of continuously discovering and addressing security risks across an organization's attack surface. If you’re unfamiliar with this cybersecurity field, the following video offers a very clear and concise overview:
Some examples of internet-facing assets that should be accounted for in attack surface management efforts include:
Learn about the risks of unmanaged internet-facing assets >
Identifying your digital assets, a subset of digital mapping, is laborious, given that mid-market companies see an average of one new domain operating in their footprint daily.
With the following methods in your toolkit, the process of identifying all of your internal and external assets will become significantly easier
The fastest way to identify all internet-facing assets within your organization (also known as your asset inventory) is to use an Attack Surface Management (ASM) solution like UpGuard. An ASM solution is the best method of automatically identifying your internet-facing assets.
We will use the UpGuard platform to illustrate this process.
Internet-facing assets are identified as linked IP addresses. With an ASM solution, all live IP addresses in your network can be discovered with fingerprinting techniques, such as:

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When upcoming public IP addresses are not yet known, specifying an IP address range will program your ASM to start monitoring these subdomains or IPs when they become active. This technique is an excellent method of helping IT teams become aware of unknown assets indicative of likely shadow IT practices.

Once completed, this will establish a baseline for monitoring changes in your asset inventory. Enabling notification for newly discovered domains on the UpGuard platform will inform your security teams of any asset inventory additions in real-time.
An attack surface monitoring solution with a vulnerability scanner will also detect any vulnerabilities associated with these assets that could be exploited to achieve a data breach.
A vulnerability scanning tool can detect the following types of attack vectors:
For a more manual and in-depth approach, risk assessments (or security questionnaires) can be used to discover all on-premises and external assets. With a custom questionnaire builder, such as the one available on the UpGuard platform, asset discovery questions can easily be added to existing due diligence assessments or designed as separate assessments.
Some examples of asset discovery questions to include in security questionnaires are:
Search engines like Shodan allow you to find virtually any device connected to the internet, including endpoints and IoT devices. Hackers commonly use these types of search engines during the reconnaissance phase of a cyberattack.
These search engines extract insights about internet-facing assets by “knocking” on all possible ports associated with an IP address. When an open port is discovered, packets of information (known as a banner) are sent back to the search engine, containing the following data fields:
These search engines are also helpful in establishing a prioritization system for discovered critical assets to achieve an efficient vulnerability management program.

Learn how UpGuard helped Spaceship streamline its vulnerability management program.
UpGuard offers an attack surface management solution that automatically detects all web-facing assets, ensuring complete cybersecurity control over your entire digital footprint.
By also including vulnerability management and remediation tools, UpGuard addresses the entire lifecycle of Vendor Risk Management, helping you achieve a healthy security posture that’s resilient to data breach attempts.
