Monster Beverage Corporation is an American beverage company that manufactures energy drinks including Monster Energy, Relentless and Burn. NASCAR announced on December 1, 2016 a multi-year deal that will make Monster Energy only the third entitlement sponsor in its premier series history.As of May 2012, Monster held nearly 35% of the $31.9 billion US energy drink market. Hansen's was founded in 1935.
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