Potentiate operates as Platform One, providing customer insights and market research services through voice of customer programs, online insight communities, and digital journey intelligence. The company helps businesses understand customer behavior and preferences to inform product development, service design, and strategic decision-making. UpGuard continuously monitors the security posture of Potentiate using open-source, commercial, and proprietary threat intelligence feeds. Our analysis is centered on objective, externally verifiable information.
Potentiate's security rating is based on the analysis of their external attack surface. The higher the rating, the better their security posture. Start a free trial to get a more in-depth risk assessment for Potentiate.
Last updated October 20, 2026
This vendor risk report is based on UpGuard's continuous monitoring of Potentiate's security posture using open-source, commercial, and proprietary threat intelligence feeds. The results are summarized into a security rating based on the analysis of hundreds of individual checks across five risk categories: website security, email security, phishing & malware, brand & reputation risk, and network security.
This domain appears to be unmaintained based on indicators like page content or status code. Unmaintained pages expand the attack surface for malicious actors.
Ensuring the server information header is not exposed reduces the ability of attackers to exploit certain vulnerabilities.
Information about specific technology used on the server is obscured.
The website's Referrer Policy is not configured to allow unsafe information to be sent in the referrer header.
Ensuring the ASP.NET version header is not exposing a specific version makes it harder for attackers to exploit certain vulnerabilities.
Ensuring the ASP.NET version header is not exposed makes it harder for attackers to exploit certain vulnerabilities.
DMARC reject policy provides the most effective protection against fraudulent emails being sent from a domain.
DMARC protects against fraudulent emails being sent from a domain.
Sender Policy Framework (SPF) record strictly enforces specific domains allowed to send email on its behalf.
Sender Policy Framework (SPF) record passes basic syntax checks.
DMARC policy percentage is set to default 100%, ensuring all mail is covered by the policy.
Sender Policy Framework (SPF) record does not include the ptr mechanism.
The 'HTTP' service is running and exposed to the internet. The configuration of the server should be reviewed and unnecessary ports closed.
DNSSEC records prevent third parties from forging the records that guarantee a domain's identity. DNSSEC should be configured for this domain.
No unregistered MX records that could lead to receiving mail on behalf of the target organization were detected.
Domain has not expired.
Domain does not expire within 30 days.
Domain is not flagged as inactive.
Domain is not pending deletion with the registrar.
Domain is not pending restoration with the registrar.
Domain is protected from unsolicited transfer requests.
Domain is not under a DNS resolution hold with the registrar.
Domain is not under a DNS resolution hold with the registry itself.
Domain is not prohibited from renewal at the registry itself.
SSL is supported for this site.
All HTTP requests are redirected to HTTPS.
This IP/domain has not been reported as a source of botnet activity in the last 30 days.
This IP/domain did not appear on any list of IPs and domains known to perform brute force login attempts in the last 30 days.
This IP/domain has been reported for distributing malware in the last 30 days.
This IP/domain has not been reported for performing unsolicited scanning in the last 30 days.
This IP/domain has not been reported as a phishing site in the last 30 days.
This IP/domain has not been reported as a source of botnet activity in the last 90 days.
This IP/domain did not appear on any list of IPs and domains known to perform brute force login attempts in the last 90 days.
This IP/domain has been reported for distributing malware in the last 90 days.
This IP/domain has not been reported for performing unsolicited scanning in the last 90 days.
This IP/domain has not been reported as a phishing site in the last 90 days.
Compare Potentiate's security performance with other companies in their industry.
Microsoft develops and licenses software products, devices, and services. The company's core offerings include the Windows operating system, Office productivity suite, Azure cloud computing platform, and Xbox gaming consoles.
Alphabet is a holding company that owns and operates Google and several other subsidiary businesses. The company's portfolio includes internet services, technology development, life sciences research, and investment ventures. It was created through a corporate restructuring of Google.
Airbnb operates an online marketplace that connects travelers with hosts who offer short-term lodging accommodations and tourism experiences. The platform facilitates bookings for vacation rentals, private rooms, and unique stays in properties worldwide.
IBM provides enterprise technology solutions including artificial intelligence platforms, cloud computing services, IT infrastructure, consulting, and business software. The company develops products such as watsonx AI systems, data analytics tools, automation software, cybersecurity solutions, and computing hardware for organizations across various industries.
Amazon.com operates an online retail platform offering a wide range of consumer products, including electronics, books, clothing, and household goods. The company also provides cloud computing services through Amazon Web Services and operates digital streaming and subscription services.
Zappos operates as an online retailer specializing in footwear, including shoes, sneakers, and boots, as well as clothing and accessories. The company offers products from multiple brands and provides free shipping on orders.
The ultimate guide to attack surface and third-party risk management – actionable advice for security teams, managers, and executives.
Security research and global news about data breaches.
Explore resourcesArticles, news, and research on third-party risk management.
Explore resourcesArticles, news, and research on attack surface management.
Explore resourcesArticles, news, and research on cybersecurity.
Explore resources