SecurityScorecard vs Prevalent Comparison

Last updated by Abi Tyas Tunggal on May 7, 2020

scroll down

The average cost of a data breach is now nearly $4 million and the unfortunate truth is third-parties are a significant source of cyber risk.  

This is why cybersecurity vendor risk management (VRM) has become a top priority for CISOs, Vice Presidents of Security, and other members of senior management, even at the Board level. In addition to financial costs, there are increased regulatory and reputational costs. 

Governments are enacting laws and regulations designed to promote, or require, third-party cyber risk management programs to identify, assess, mitigate and oversee risks created by vendors, fourth-parties, and customers. 

This is business as usual for financial services and healthcare organizations, but a new issue to solve for many other industries.

With the introduction of general data protection laws, most organizations now need some semblance of a third-party risk management program.

For example in the United States Califonia has introduced CCPA and Florida has introduced FIPA to protect the personally identifiable information of their constituents. Outside of the United States, GDPR, LGPD, and PIPEDA are three important extraterritorial laws from the European Union, Brazil, and Canada respectively. Alongside the protection of PII and PHI, many of these laws have introduced mandatory data breach notification requirements which have greatly increased the reputational impact of inadequate vendor and cybersecurity risk management practices

To add to this, security teams have more expected to not only manage and improve security postures and information security policies, but to translate technical details from cybersecurity risk assessments and vendor questionnaires into terms that non-technical stakeholders can understand.

The good news is third-party risk management tools can help you do exactly that. The issue is it's hard to decide on which ones to assess, let alone what criteria to assess them against.  

That's why we wrote this post to provide you with a clear comparison between SecurityScorecard, Prevalent, and UpGuard, so you can make an informed decision and choose the tool that is right for you.  

Table of contents

SecurityScorecard overview

SecurityScorecard is a New York-based company that uses traffic and other publicly accessible data to build security ratings that can be used to evaluate vendors, price cyber insurance, among other use cases. SecurityScorecard's Co-founder and CEO is Alex Yampolskiy.

They also monitor "hacker chatter", social networks, and public data breach feeds for indicators of compromise

SecurityScorecard's last funding round was a Series D from Nokia Growth Partners, Moody's, AXA Strategic Ventures, Intel, Google Ventures, Boldstart Ventures, Two Sigma Ventures, and Evolution Equity Partners.

SecurityScorecard UI

The SecurityScorecard UI. Source:

Prevalent overview

Prevalent is a Phoenix-based company that enables you to reveal and reduce vendor risk with its 360-degree third-party risk management platform.

Prevalent's cybersecurity risk rating solution helps organizations manage and monitor the security threats and risks associated with third and fourth-party vendors

Their tools can be used for third-party risk management, vendor risk management, data privacy, internal IT & cybersecurity assessment, and by vendors.

Prevalent Interface

Prevalent UI. Source:

UpGuard overview

UpGuard was founded in 2012 in Sydney, Australia by technologists from Australia's largest banks. Using their first-hand experience, they built a platform to fill an important need in the DevOps market, reducing the risk of incidents through proactive documentation and configuration management.  

With proprietary, patented data visualization and risk analysis algorithms, UpGuard gave Operations and Security teams the ability to discover and understand their risk exposure within data centers and cloud services to reduce cybersecurity risk. 

We then took this expertise and applied it to external security performance assessment. UpGuard Vendor Risk allows you to instantly assess the external security performance of any organization and produce a security rating from 0 to 950. 

Additionally, UpGuard BreachSight allows you to instantly assess your own organization's external security posture while continuously monitoring for data leaks and exposed credentials. 

Our data breach and security research has been featured in the New York Times, Bloomberg, Washington Post, Forbes, and TechCrunch.

UpGuard UI

SecurityScorecard vs. Prevalent vs. UpGuard in-depth comparison

Learn about how SecurityScorecard, Prevalent, and UpGuard compare across ten categories including capabilities, usability, community support, release rate, API and extensibility, third-party integrations, customers, predictive capabilities, and security ratings. 

1. Capabilities

SecurityScorecard provides security ratings that aggregate different risks into a single score that allows for immediate and easy comparison of different organizations, third-party vendors, and service providers

Prevalent can help you continuously monitor vendor controls by correlating assessments with monitoring for cyber threats which produces a security rating. They help automate risk assessments and have an exchange where completed vendor risk reports can be shared.

Like Prevalent, UpGuard uses risk assessments and security ratings to provide a holistic overview of an organization's security risk. As you likely know, it can be hard to get a time-poor vendor to complete a questionnaire, and when they do, the results are subjective and are rendered inaccurate over time as new security issues emerge.  

They do, however, provide valuable information that security ratings cannot generally provide, that is, internal security issues and controls. 

Additionally, security ratings provide a data-driven, instantaneous, and always up-to-date measurement of an organization's external security posture. Together, they provide an excellent overview of an organization's internal and external security performance. 

According to Gartner, cybersecurity ratings will become as important as credit ratings when assessing the risk of existing and new business relationships…these services will become a precondition for business relationships and part of the standard of due care for providers and procurers of services. Additionally, the services will have expanded their scope to assess other areas, such as cyber insurance, due diligence for M&A and even as a raw metric for internal security programs.

And Forrester expects cybersecurity ratings to become a de facto standard in the boardroom by 2025. Investors and traditional debt ratings agencies will include cybersecurity as a risk factor for rating the ability to repay company debt (influenced in part by the cybersecurity ratings market). 

Read our full guide on security ratings to understand all their use cases

  • SecurityScorecard: A rating from A to F, like a report card.
  • Prevalent: Provides a risk rating between 0 and 100.
  • UpGuard: Provides a score between 0 and 950 along with the following letter grades, A: 801-950, B: 601-800, C: 401-600, D: 201-400, F: 0-200. You can request your free security rating by clicking here.

Risk assessment methodology

Each service relies on a different risk assessment methodology to assess the potential risk of an IT vendor. SecurityScorecard relies misconfiguration monitoring and IP reputation which attempts to attribute malware traffic based on IP addresses. We've outlined in detail why we believe IP attribution isn't a complete solution for your third-party risk program.

The standardization of security assessment practices against recognized security frameworks, and making attestations easily shareable helps all business save time, resources, and increases trust in the supply chain. 

That's why Prevalent and UpGuard have introduced ways for customers to save time and money by publishing completed security assessments and supporting documentation in their platforms. 

Additionally, both platforms use security ratings to provide real-time critical risk monitoring capabilities, integrated vendor processes, and accessibility to provide businesses with a complete solution.

  • SecurityScorecard: Primarily IP reputation with some misconfiguration assessment.
  • Prevalent: Augments point-in-time risk assessments with security ratings to provide an overview of third and fourth-party risk.
  • UpGuard: Augments point-in-time risk assessments with security ratings to ensure information is always up-to-date. Our security ratings algorithm runs hundreds of individual checks including email security and email spoofing risks (SPF, DKIM, and DMARC), website security (SSL, HSTS, header exposure), phishing and malware risk, explicit checks for 200 services across thousands of ports (mail, app, user auth, file sharing, voice, administration, database, unidentified, and open ports), domain hijacking risk (DNSSEC and domain registry issues), reputational risks (CEO rating and employee rating), credential management (exposure to known data breaches and data leaks detected by our data leak detection engine). Each identified issue is given a risk prioritization category so you know what represents the highest risk. 


As you know, even small vendors can lead to large data breaches, e.g. the HVAC vendor that eventually led to Target's exposure of credit card and personal data on more than 110 million consumers.

Not every solution provides the same level of coverage. If your organization employs small specialist vendors they may not be covered by a solution. As you know, any vendor that handles sensitive data is a potential risk that should be continuously monitored and accounted for.

  • SecurityScorecard: 1,000,000+ companies rated
  • Prevalent: Unknown
  • UpGuard: 2,000,000 organizations scanned daily and new vendors can be automatically added by customers.
  SecurityScorecard Prevalent UpGuard
Capabilities 4/5 4.5/5 5/5

2. Usability and learning curve

The usability and design of a product play a large part in how quickly you can get up to speed and start getting your money's worth. 

SecurityScorecard, Prevalent, and UpGuard offer their services via SaaS and are accessible from web-based platforms that can help you find, assess, and monitor vendors.   

  • SecurityScorecard: Simple interface for quick grade reports and charts.
  • Prevalent: Risks detailed on each point-in-time vendor assessment, as well as cybersecurity risk ratings.
  • UpGuard: High-level summation of risk with the ability to drill down into precise technical details. Each risk is prioritized based on extensive research conducted by our in-house security team, and where possible remediation and protection suggestions are provided. Additionally, we have a library of pre-built questionnaires that can be sent and managed with the UpGuard platform including a pandemic (e.g. COVID-19), ISO 27001, PCI DSS, NIST Cybersecurity Framework, CCPA, and Modern Slavery questionnaires. Read our full guide on the top security questionnaires here.
  SecurityScorecard Prevalent UpGuard
Usability and learning curve 4/5 4/5 5/5

3. Community support

SecurityScorecard, Prevalent, and UpGuard all invest in their community and try to make it as easy as possible for customers and prospects to get up to speed, reduce operational overhead, and decide on the right product for them. 

Each company has its own blog that is a useful source of information for cybersecurity awareness training, as well as vendor risk management best practices.

  SecurityScorecard Prevalent UpGuard
Community support 3/5 3/5 5/5

4. Release rate

Information security needs to constantly adapt and change to keep up with changes with the information and technology it is designed to protect. This means vendor risk management best practices are constantly changing too.

New vulnerabilities are added to CVE on a daily basis, attackers find new ways to exploit programming errors, and security controls become invalid constantly. 

You need to be able to rely on your security tooling, and that means they need to be able to incorporate changes quickly. 

UpGuard has adopted DevOps principles internally to develop, test, and release software on a continuous basis, ensuring fast, consistent, and safe releases that are thoroughly tested.

  SecurityScorecard Prevalent UpGuard
Release rate 3/5 3/5 4/5

5. Pricing and support

Software can be expensive, especially third-party risk management software. The industry often uses opaque pricing policies designed to take power away from the purchaser. Vendor risk solutions are typically priced on a per vendor, per year basis except in some cases where reports can be generated for a fixed price. 

SecurityScorecard is are more expensive than UpGuard and we were not able to find any information about Prevalent's pricing. High costs can price out small to medium-size businesses and relegate large organizations to managing only their most at-risk vendors.

  • SecurityScorecard: Public pricing information is not available. Pricing is reported to start at $16,500 for self-assessment plus 5 vendors, additional vendors cost $1,500-$2,000 per vendor per year.
  • Prevalent: Public pricing information is not available. 
  • UpGuardUpGuard has a transparent pricing model for UpGuard Vendor Risk and UpGuard BreachSight, which you can view here. Vendor Risk pricing starts at $179 for a one-time report on a vendor or $29 per month per vendor billed annually. UpGuard BreachSight pricing starts at $299 per month billed annually. If you have any questions, please let us know via
  SecurityScorecard Prevalent UpGuard
Pricing and support 1/5 1/5 5/5

6. API and extensibility

While SecurityScorecard, Prevalent, and UpGuard have their own platforms, customers may want to access the resources on a different platform or consolidate reporting into a centralized dashboard. 

The good news is all services offer standard APIs to pull data. 

  SecurityScorecard Prevalent UpGuard
API and extensibility 4/5 4/5 4/5

7. Third-party integrations

APIs are useful for technical staff, but not all vendor risk management teams have access to developers. This is why standard third-party integrations are an important part of decision-making.  

  • SecurityScorecard: Offers integrations with GRC platforms such as RSA Archer.
  • Prevalent: Integrates with ServiceNow.
  • UpGuard: Integrates with GRC platforms, ticketing systems like ServiceNow, and more.
  SecurityScorecard Prevalent UpGuard
Third-party integrations 4/5 2/5 4/5

8. Customers

The best proof comes from each solution's customers. SecurityScorecard, Prevalent, and UpGuard all have impressive customer lists, none more distinguished than the other. 

  • SecurityScorecard: Customers include Symantec, Pepsico, Two Sigma, and Stony Brook University.
  • Prevalent: Customers include Iron Mountain, Pfizer, London Stock Exchange, Herbert Smith Freehills, and Ford.
  • UpGuard: Customers include NASA, the New York Stock Exchange (ICE), Morningstar, Akamai,, IAG, and ADP. Read our customer case studies here and our Gartner reviews here.

Here's what a few UpGuard customers had to say about their experience. You can read more on Gartner reviews.

  • "UpGuard has given us a view of our vendor security posture. The ability to launch a questionnaire or ask for a plan of remediation for items that show as vulnerable is also a great added value and a time saver. UpGuard is also very customer focused. They respond quickly to issues and to questions and welcome any input that could improve the product. Overall it is one of the best value add tools we have."
  • "The simplicity of the product is fantastic. My team and I were able to be up and running in minutes. We monitor risks on over 25 vendors in near real-time and use these statistics to report to the C suite and Board of Directors. Upguard has become part of the critical cybersecurity metrics that we monitor and report upon."
  • "The ease of use and simplicity of the product is excellent. We were able to be up and running with 50 vendors within minutes not hours. The reporting is used for monthly statistics and is reported to our Senior Management. Upguard has become an integral part of our critical cybersecurity metrics that we monitor and report upon."
  SecurityScorecard Prevalent UpGuard
Customers 5/5 5/5 5/5

9. Predictive capabilities

The main reason we all invest in security tools is to prevent incidents from happening in the first place. 

This makes a solution's ability to prevent data breaches and other cyber attacks the most important thing. 

This is where SecurityScorecard, Prevalent, and UpGuard truly differ. 

  • SecurityScorecard: The IP reputation methodology helps catch active malware installations, but that’s only one possible way a data breach can occur. Yes, they use additional data but lack the transparency to prove the efficacy of their scores.
  • Prevalent: Relies on point-in-time risk assessments and cybersecurity risk ratings based on monitoring 1,500+ criminal forums; thousands of onion pages, 80+ dark web special access forums; 65+ threat intelligence feeds; and 50+ paste sites for leaked credentials and potentially targeted companies — as well as several security communities, code repositories, and vulnerability databases. 
  • UpGuard: As UpGuard checks for misconfigurations across your Internet footprint, many important breach vectors are covered, including phishing, ransomware susceptibility (like WannaCry), man-in-the-middle attacks, DNSSEC, vulnerabilities, email spoofing, domain hijacking, and DNS issues. For example, we were able to detect data exposed in a GitHub repository by an AWS engineer in 30 minutes. We reported it to AWS and the repo was secured the same day. This repo contained personal identity documents and system credentials including passwords, AWS key pairs, and private keys. We're able to do this because we actively discover exposed datasets on the open and deep web, scouring open S3 buckets, public Github repos, and unsecured RSync and FTP servers. Our data leak discovery engine continuously searches for keyword lists provided by our customers and is continually refined by our team of analysts, using the expertise and techniques gleaned from years of breach research. The UpGuard methodology is continuously refined based on the actual data breaches we have discovered and reported to the world in the New York Times, Bloomberg, Washington Post, Forbes, and TechCrunch.
  SecurityScorecard Prevalent UpGuard
Predictive capabilities 3/5 4/5 5/5

10. Security rating

Finally, let's take a look at how SecurityScorecard, Prevalent, and UpGuard compare when assessed by UpGuard's platform on April 15, 2020. It's important to note that UpGuard adheres to the Principles of Fair and Accurate Security Ratings:

  • Transparency: UpGuard believes in providing full and timely transparency not only to our customers but to any organization that wants to understand their security posture, which is why you can request your free security rating here and you can book a free trial of our platform here.
  • Dispute, Correction, and Appeal: UpGuard is committed to working with customers, vendors and any organization that believes their score is not accurate or outdated.
  • Accuracy and Validation: UpGuard's security ratings are empirical, data-driven and based on independently verifiable and accessible information.
  • Model Governance: While the datasets and methodologies used to calculate our security ratings can change from time to time to better reflect our understanding of how to mitigate cybersecurity risk, we provide reasonable notice and explanation to our customers about how their security rating may be impacted.
  • Independence: No commercial agreement or lack thereof, gives an organization the ability to improve its security rating without improving their security posture.
  • Confidentiality: Any information disclosed to UpGuard during the course of a challenged rating or dispute is appropriately protected. Nor do we provide third-parties with sensitive or confidential information on rated organizations that could lead to system compromise.

Although all platforms have a good security rating, UpGuard leads the pack by 29 points.

  • SecurityScorecard: 890/950 or A letter grade
  • Prevalent: 740/950 or B letter grade
  • UpGuard: 919/950 or A letter grade
  SecurityScorecard Prevalent UpGuard
Security rating SecurityScorecard Security Rating 890/950 Prevalent Security Rating 740//950 UpGuard Security Rating 919/950
  4.5/5 3/5 5/5

Scoreboard and summary

  SecurityScorecard Prevalent UpGuard
Capabilities 4/5 4.5/5 5/5
Usability and learning curve 4/5 4/5 5/5
Community support 3/5 3/5 5/5
Release rate 3/5 3/5 4/5
Pricing and support 1/5 1/5 5/5
API and extensibility 4/5 4/5 4/5
Third-party integrations 4/5 2/5 4/5
Customers 5/5 5/5 5/5
Predictive capabilities 3/5 4/5 5/5
Security rating 4.5/5 3/5 5/5
Total 3.55 3.35 4.7


At the end of the day, the easiest way to decide between SecurityScorecard, Prevalent, and UpGuard is to use each before deciding. That's why you can book a free tailored 7-day trial on UpGuard's platform here. You'll get access to UpGuard Vendor Risk and UpGuard BreachSight for those seven days.

At UpGuard, we believe security ratings are important, as are point-in-time assessments but neither of them is a complete solution when used by themselves. That's why UpGuard uses both, examining an organization's Internet footprint across all vectors by which data exposure and service outage can occur, and sending security questionnaires. 

Our vendor questionnaire library can help you go beyond security ratings and to the assessment of internal security controls that aren't as easily determined. UpGuard is also the only company to offer a complete 360-degree view of third-party cyber risk exposure and an internal cyber risk management solution, Core, allowing organizations to completely manage primary risk as well.

UpGuard's easy to use platform is a complete security platform that gives you great insight into your security posture and your vendors', as well as how your organization's security posture is perceived from the outside. Giving you and your business partners a clear understanding of how and where to improve your cybersecurity and information security to prevent cyber attacks and reduce cybersecurity threats.

Try UpGuard for free for 7 days by clicking here. Before your 7-day trial begins, we'll provide you and your team with a free, personalized 45-minute onboarding call with one of our cybersecurity experts. They’ll help you get the most out of the UpGuard platform by showing you how to:

  • Continuously monitor your 3rd party vendors
  • Detect and remediate any leaked credentials and data exposures
  • Instantly assess your external security posture

Other third-party risk management platform comparisons

If you'd like to compare other third-party risk management software, see our other comparison posts:

Related posts

Learn more about the latest issues in cybersecurity