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Bitly

Bitly provides a connection platform that offers URL shortening services, QR code generation and management, and landing page creation tools. The platform includes analytics and tracking capabilities for monitoring link clicks and QR code scans across digital channels. UpGuard continuously monitors the security posture of Bitly using open-source, commercial, and proprietary threat intelligence feeds. Our analysis is centered on objective, externally verifiable information.

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Bitly Security Rating

Bitly's security rating is based on the analysis of their external attack surface. The higher the rating, the better their security posture. Start a free trial to get a more in-depth risk assessment for Bitly.

Company info

Bitly
Company Bitly Employees 420 Location New York, NY, United States CEO Toby Gabriner Last updated April 2, 2026

Last updated April 2, 2026

Bitly Vendor Risk Report

This vendor risk report is based on UpGuard's continuous monitoring of Bitly's security posture using open-source, commercial, and proprietary threat intelligence feeds. The results are summarized into a security rating based on the analysis of hundreds of individual checks across five risk categories: website security, email security, phishing & malware, brand & reputation risk, and network security.

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Website Security

Bitly

CSP is not implemented

No valid Content Security Policy is implemented. This increases the risk of XSS and clickjacking attacks.

HttpOnly cookies not used

When HttpOnly cookies are not used, the cookies can be accessed on the client, which enables certain type of client-side attacks. The website configuration should be changed to enforce HttpOnly cookies.

X-Content-Type-Options is not nosniff

Browsers may interpret files as a different MIME type than what is specified in the Content-Type HTTP header. This can lead to MIME confusion attacks.

Secure cookies used

Using secure cookies reduces the risk of third parties intercepting information contained in these cookies.

Server information header not exposed

Ensuring the server information header is not exposed reduces the ability of attackers to exploit certain vulnerabilities.

X-Powered-By header not exposed

Information about specific technology used on the server is obscured.

X-Frame-Options is not deny or sameorigin

Browsers are prevented from displaying this website's content in frames. This helps mitigate clickjacking attacks.

Referrer policy is not unsafe-url

The website's Referrer Policy is not configured to allow unsafe information to be sent in the referrer header.

ASP.NET version header not exposing specific ASP.net version

Ensuring the ASP.NET version header is not exposing a specific version makes it harder for attackers to exploit certain vulnerabilities.

ASP.NET version header not exposed

Ensuring the ASP.NET version header is not exposed makes it harder for attackers to exploit certain vulnerabilities.

No unmaintained page detected

The page appears to be maintained.

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Email

Bitly

DMARC policy is p=none

DMARC policy is p=none. This provides no protection against fraudulent emails. The DMARC policy should be migrated to p=quarantine, and eventually p=reject.

DMARC policy exists

DMARC protects against fraudulent emails being sent from a domain.

SPF enabled

Sender Policy Framework (SPF) records prevent spammers from sending messages with forged addresses.

Strict SPF filtering - not using +all

Sender Policy Framework (SPF) record strictly enforces specific domains allowed to send email on its behalf.

SPF syntax correct

Sender Policy Framework (SPF) record passes basic syntax checks.

SPF ptr mechanism not used

Sender Policy Framework (SPF) record does not include the ptr mechanism.

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Network

Bitly

No ports are open

No open ports were detected.

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DNS

Bitly

DNSSEC not enabled

DNSSEC records prevent third parties from forging the records that guarantee a domain's identity. DNSSEC should be configured for this domain.

No unregistered MX records detected

No unregistered MX records that could lead to receiving mail on behalf of the target organization were detected.

Domain has not expired

Domain has not expired.

No subdomain takeover vulnerability detected

No dangling DNS records that could lead to subdomain takeover were detected.

Domain does not expire soon

Domain does not expire within 30 days.

Domain not flagged as inactive

Domain is not flagged as inactive.

Domain not pending deletion

Domain is not pending deletion with the registrar.

Domain not pending restoration

Domain is not pending restoration with the registrar.

Domain registrar or registry deletion protection enabled

Domain is protected from unsolicited deletion requests with the registrar or registry.

Domain registrar or registry transfer protection enabled

Domain is protected from unsolicited transfer requests.

Domain registrar or registry update protection enabled

Domain is protected from unsolicited update requests with the registrar or registry.

Domain free of registrar DNS resolution hold

Domain is not under a DNS resolution hold with the registrar.

Domain free of registry DNS resolution hold

Domain is not under a DNS resolution hold with the registry itself.

Domain renewal not prohibited by registry

Domain is not prohibited from renewal at the registry itself.

CAA enabled

The domain contains a valid Certification Authority Authorization (CAA) record. A CAA record indicates which Certificate Authorities (CAs) are authorized to issue certificates for a domain.

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Encryption

Bitly

HTTPS is redirected to an insecure protocol

HTTPS is redirected to an insecure protocol. HTTPS requests should not be redirected to insecure protocols, as they do not ensure encrypted communication between the website and its visitors.

Domain was not found on the HSTS preload list

The domain was not found on the HSTS preload list. Users who visit the website for the first time will be vulnerable to MITM attacks. The requirements for inclusion on the preload list are specified by hstspreload.org.

HSTS header does not contain includeSubDomains

The HTTP Strict Transport Security (HSTS) header does not contain the includeSubDomains directive. This directive instructs the browser to also enforce the HSTS policy over subdomains of this domain.

Weak cipher suites supported in TLS 1.2

Weak cipher suites can potentially be broken by a well resourced attacker, and should not be supported by the server unless very old devices or browsers must be supported.

Certificate not found on our revoked certificate list

The site's certificate chain was checked against our list of revoked certificates.

SSL available

SSL is supported for this site.

HTTP requests are redirected to HTTPS

All HTTP requests are redirected to HTTPS.

Hostname matches SSL certificate

The site's hostname matches the SSL certificate.

SSL has not expired

SSL certificate has not expired.

Trusted SSL certificate

The certificate presented by this domain was issued by a trusted certificate authority.

HTTP Strict Transport Security (HSTS) enforced

With HSTS enforced, people browsing this site are less susceptible to man-in-the-middle attacks.

No insecure SSL/TLS versions available

No insecure SSL/TLS versions are available for this site.

SSL certificate chain present in server response

A complete SSL certificate chain was presented by the server for this domain.

SSL chain certificates do not expire within 20 days

SSL intermediate and root certificates do not expire within 20 days.

SSL expiration period shorter than 398 days

The SSL certificate presented by the server has an expiration period shorter than 398 days.

SSL has more than 20% of its valid period remaining

SSL certificate does not expire in less than 20% of its total valid period.

Strong SSL algorithm

Industry standard SHA-256 encryption in use.

Strong public certificate key length

The site's public certificate provides at least 112 bits of security strength.

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Data leakage

Bitly

No infostealer malware detected

Our scans have not found any evidence of infostealer malware infections associated with this organisation's domain.

No listable directories found

No listable directories were found on the server.

WordPress plugin versions not exposed

Ensuring WordPress plugin versions are not exposed can make it harder for attackers to find exploits against your site.

WordPress user list not exposed

Exposing the list of users on a WordPress site (via the WP-JSON API) can assist attackers in brute forcing credentials, as well as constitute a privacy risk.

No open cloud storage service detected

No cloud storage service configured to allow anonymous file listing was detected.

Domain index is not a listable directory

The domain index is not a listable directory.

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IP/Domain Reputation

Bitly

Not a suspected malware provider

This website does not appear to contain malicious code.

No reports of botnet activity in the last 30 days

This IP/domain has not been reported as a source of botnet activity in the last 30 days.

No reports of brute force login attempts in the last 30 days

This IP/domain did not appear on any list of IPs and domains known to perform brute force login attempts in the last 30 days.

No reports of malware distribution in the last 30 days

This IP/domain has been reported for distributing malware in the last 30 days.

No reports of unsolicited scanning in the last 30 days

This IP/domain has not been reported for performing unsolicited scanning in the last 30 days.

Not suspected of unwanted software

This website does not appear to be attempting to install unwanted software.

Not a suspected phishing page

This site does not appear to be a forgery or imitation of another website.

No reports of phishing activity in the last 30 days

This IP/domain has not been reported as a phishing site in the last 30 days.

No reports of botnet activity in the last 90 days

This IP/domain has not been reported as a source of botnet activity in the last 90 days.

No reports of brute force login attempts in the last 90 days

This IP/domain did not appear on any list of IPs and domains known to perform brute force login attempts in the last 90 days.

No reports of malware distribution in the last 90 days

This IP/domain has been reported for distributing malware in the last 90 days.

No reports of unsolicited scanning in the last 90 days

This IP/domain has not been reported for performing unsolicited scanning in the last 90 days.

No reports of phishing activity in the last 90 days

This IP/domain has not been reported as a phishing site in the last 90 days.

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Vulnerability Management

Bitly

Not vulnerable to CVE-2014-0160 (Heartbleed)

A bug in OpenSSL's implementation of the TLS heartbeat extension allows access to portions of memory on the targeted host e.g. cryptographic keys and passwords.

Not vulnerable to CVE-2014-3566 (POODLE)

The server does not support SSLv3, and is not vulnerable to the POODLE attack.

Not vulnerable to CVE-2015-0204 (FREAK)

The server does not offer RSA_EXPORT cipher suites, so clients are not vulnerable to the FREAK attack.

Not vulnerable to CVE-2015-4000 (Logjam)

The server is using strong Diffie-Hellman parameters and is not vulnerable to the Logjam attack.

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Security reports related to Bitly

Compare Bitly's security performance with other companies in their industry.

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Website Security scan results table Cyber security rating score 850 out of 950