What is the GDPR? | A Definition by UpGuard

What is the GDPR?

The General Data Protection Regulation (GDPR) is Europe’s mandatory regulation for protecting the personal data of its citizens.

All businesses that collect data from European residents must comply with the GDPR - regardless of the geographical location of the business’s headquarters

Key takeaways

Data collection requests must be clearly presented, and users must knowingly give consent.
Website functionality must not be limited if a visitor denies cookie collection.
Non-compliance could result in fines up to €20 million or 4% of annual turnover (whichever is larger).

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