The California Consumer Privacy Act of 2018 (CCPA) gives Californian consumers greater authority over how their personal data is collected and processed in California.
Under the CCPA, California residents have a right to:
- Be notified when their personal data is being collected.
- Be notified when their data is being sold.
- Block the sale of their personal data.
- Request the permanent deletion of their personal data.
The CCPA is applicable to for-profit business that meet any of the following thresholds:
- Gross yearly revenue of $25 million.
- Process the personal data of at least 50,000 Californian residents or households.
- Attribute 50%+ of their yearly revenue to the sale of personal data