Letecia Allen

Letecia Allen is the Senior Product Marketing Manager at UpGuard, where she leverages over a decade of experience to drive strategy for B2B technology solutions. She combines analytical logic with creative forethought to present unique insights within the cybersecurity and GRC sectors.

Outside of work, you'll find Letecia playing Catan while listening to the relaxing tunes of metal bands like Sleep Token and The Plot In You.

Expertise

Letecia’s expertise is centered on Product Marketing for the B2B Technology and SaaS sectors. Her technical authority is reinforced by expertise in GTM excellence, using deep customer and market insight to shape positioning, drive adoption, and support commercial growth.

Experience

Letecia currently serves as the Senior Product Marketing Manager at UpGuard.

Prior to her current role, she spent two years as a Senior Product Marketing Manager for a leading Governance, Risk, and Compliance (GRC) SaaS company. She also led product marketing for a global mining technology software firm and worked with an AI-powered sourcing platform in the San Francisco Bay Area.

Her career foundations were shaped in the industrial minerals sector, where she worked across marketing and commercial teams to build a deep understanding of customer needs, technical use cases, and end-to-end supply chain dynamics. This early experience sharpened her ability to translate complex operational challenges into clear value propositions and identify commercial opportunities grounded in real customer behaviour—skills that continue to influence her PMM approach today.

Education

Letecia holds a Bachelor of Business in Marketing and Advertising from the Queensland University of Technology